At CAP Beauty, we live by the motto that beauty is wellness. And, wellness is beauty. This applies to all aspects of our lives. From the books we read, to the foods we eat, to the homes we make, to the friendships we nurture, to the thoughts we play on repeat, beauty is all around. It stems from every choice we make. Embracing a life of conscious decisions, true self care and thoughtfulness connects you to beauty in a deep and meaningful way, one that transcends the physical. When we connect, we radiate. This is High Vibrational Beauty. When we conceived of CAP Beauty, we envisioned a space to share this new beauty paradigm, a clubhouse where wellness rules and everyone’s invited. Hailing from the worlds of style, design and magazines, we never considered ourselves beauty insiders. And to this day, we focus as much on the lifestyle of natural beauty as we do on the products themselves. Don’t get us wrong; we love an exquisite hydrosol, a powerful serum and a perfect lipstick. But, without ritual and true self care, a great product can only go so far. Step inside our world, where beauty meets beauty.


A Witches BookShelf is a purveyor of fine Digital Witchcraft, Wicca, Pagan, Occult, Occultism, Spell books, Rare, Vintage, and Old Books


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