I remember my parents taking me as a child to A. Schwab’s dry goods store on Beale Street. As I walked through the rows of wooden shelves lined with candles in a dazzling array of colors, the scent of Dragon’s Blood incense tickling my adolescent nose, I felt as if I was stepping into another world. Little did I know that a few years later I would come into contact with a practicing rootworker who lived down the street from my home. Several years later, I would travel to East Africa, where I would meet traditional healers who practiced many of the same techniques that evolved into Hoodoo in the Mid-South. Today, as a cultural anthropologist, I remain in touch with a number of Afro-Caribbean religious practitioners throughout Memphis who carry on the traditions of African traditional religions (ATRs) in a new-world form. The discovery of Memphis as the “Mojo City” has been an amazing journey. To know that the lineage of culture, healers and traditions that I have seen firsthand in Africa survived the horrors of slavery and are alive and well on the streets of Memphis is awe-inspiring. The plight of the rootworker who honed his or her craft through whispers on African soil and in secret on slave plantations in the South is a story filled with hope, despair, resilience and survival. Growing up as a child in Memphis, I never concei